According to relevant data, China’s small-pitch LED display market will reach 9.8 billion yuan in 2021, becoming a tens of billion-level independent market in the LED display industry segment. This achievement will mean that the industry will grow at a rate of 19.5% in 2021. As a relatively new LED screen display technology, the application history of small pitch LED screens is not long. After breaking free from the bottleneck of the traditional growth model in 2019, the small pitch LED screen industry continued to explore new incremental points to maintain the industry’s continued growth momentum, and almost took over half of the display industry.
Previously, industry analysts pointed out that the market is highly specialized and the scale will be limited. Before 2019, the growth of the small pitch LED display market is dominated by products above P1, and the market application goal is to replace more than 200-inch indoor LCD screen. The market category overlaps with the application of DLP splicing large screens, the application of radio and television and stage large screens, and the single flat projection application of engineering projectors. But after 2019, we can clearly perceive that fine pitch LED displays are also gradually penetrating into more market segments.
We can see that in some markets, the transition from display devices to small pitch LED displays is gradually accelerating. In the broadcast studio, the installation speed of the small pitch LED display is faster, and it provides more creative choices, has better visual effects, and becomes more and more competitive in terms of cost. Other products are still catching up. For example, in enterprises, LCD has been the first choice for meeting rooms for many years. Now, both LCD and LED technologies are widely used in the front desk or meeting room of enterprises, and more and more companies are now It is more inclined to use small-pitch LED display screens, which has become a trend. In the commercial market, the seamless splicing feature of the small pitch LED display brings huge advantages to it. Unlike LCD and DLP, the small-pitch LED display can be almost imperceptible to the naked eye due to the close splicing between the modules. The whole screen has a seamless effect. In addition, since the outbreak of COV-19, the demand for the command and dispatch center system has ushered in a round of climax, and the small pitch LED display is the big winner in this market.
Market data also confirms this trend. Relevant data shows that with the increasing demand for LED displays in the rental market, HDR market applications, retail department stores, and conference rooms, the global LED display market will reach 9.349 billion US dollars in 2022, from 2 billion in the indoor small-pitch market in 2018 The scale of US dollars has reached nearly 10 billion in capacity, and the market growth rate has reached 28%.
In fact, the industry has almost reached a consensus on the future development trend of small-pitch LED displays. Small pitch LED displays continue to squeeze and conquer the LCD and DLP markets, driving the entire display market to be reshuffled. As the pitch decreases, it opens a series of new application modes for new products, such as home furnishings, business meetings, high-end display controls, and even cinemas. LED technology has begun to completely overwhelm other traditional display technologies in various vertical industries. In the future, as micro LEDs mature, LED display technology is likely to appear in more products, such as smart watches and smart phones. The ultra-fine-pitch LED display has opened the door to a mass market.
The market is full of imagination, but the competition for small-pitch LED displays is also very fierce, which is more scattered than other traditional displays. 52% of the global small pitch LED display market’s sales are generated in China. Therefore, despite the broad market prospects, competition is still fierce. Seeking diversified technological development and exploring applications in multiple fields has also become a top priority for small-pitch manufacturers. In terms of technology, various technologies such as Mini LED, Micro LED, and COB are all trying to make breakthroughs in technological direction. In terms of application, they are also infiltrated at various application levels in studios, command and control centers, corporate commerce, and theater entertainment.
In summary, the tens of billions of small-pitch LED displays in China in 2021 is just a small test. In the future, we are optimistic about the scale of the 100 billion-level market driven by Micro-LED. It is not an exaggeration to see a new round of greater growth in the LED display industry. The wave is coming. The annual production capacity, efficiency and cost reduction will constitute the regular rhythm of the future development of small-pitch LED displays. With more industrial power, more capital and more application scenarios, it will inevitably go further. Accelerate the iteration of industrial technology.
Post time: Nov-26-2021
